A recent announcement by the Conservative federal government outlined a new policy for the upcoming wireless spectrum auction. Industry Minister Jim Prentice, was quoted as saying “Our goal at the end of the day is lower prices, better services, and more choices,” click here for some CBC coverage.
Now, on the surface this would seem to be a great thing for Canadian wireless subscribers, however several factors will result in very little change to the industry post-auction.
Firstly, by only setting aside 40% of the available spectrum and restricting these to regional licenses only, the government has been able to allay fears from the incumbents about a new national player. Even though Mr. Prentice said the several regional players may be free to “join together to form a new national cellphone provider”, a partnership of multiple players, wallets, and business plans would be almost impossible to achieve before the May auction. (although I encourage potential bidders to try hard)
Secondly, the winner of the set aside spectrum will not have enough of the valuable resource to launch any real 3G services without acquiring more licenses. Simple voice, text and data services will be the only available offerings. This is too bad as next-generation services would almost certainly be an attractive feature for a new entrant to have.
Also, the potential bidder list is filled with current telco and cable players such as MTS Allstream, Quebecor Media (Videotron), and Eastlink. Videotron and Eastlink are cable providers looking to add that “quadruple play” element to their offerings, while MTS will use any new licenses to compliment its business telecom porfolio under the Allstream brand. None of these companies would be considered “market disruptor’s” rather the opposite. These firm have, for years, competed in regulated markets with Rogers, Telus, and Bell by price matching, and slick marketing campaigns rather than real innovative product offerings.
Lastly, by not regulating the roaming rates that existing carriers charge to new entrants to use their networks and cell tower locations, the government has effectively killed any chance of lower prices. The carriers have to only meet the term of “reasonable” when negotiating rates. As anyone who has ever sat in a room full of lawyers can tell you, reasonable is extremely open to interpretation and this loophole will no doubt be exploited be the incumbents to the fullest extent.
The government has done a great job at creating the perception that it is for “openness” and “increased” competition while, at the same time, balancing their policy with enough loopholes to keep the big guys happy.
Misdirection, bait and switch, or The Kansas City Shuffle……..take your pick.